Brand Identity & Holistic Mental Health App Design
Brand Identity & Holistic Mental Health App Design
Client
Leafcare.org
Services
Product Design, Branding
Year
2024
The Client
The Client
Leafcare is a holistic wellness startup that helps people reconnect with their well-being through fitness, mindfulness, sleep, and nutrition — all in one calming, nature-inspired platform.
Leafcare is a holistic wellness startup that helps people reconnect with their well-being through fitness, mindfulness, sleep, and nutrition — all in one calming, nature-inspired platform.
Leafcare is a holistic wellness startup that helps people reconnect with their well-being through fitness, mindfulness, sleep, and nutrition — all in one calming, nature-inspired platform.
The Challenge
The Challenge
Leafcare had a powerful mission but lacked the visual identity and digital foundation to bring it to life. They needed a calming, nature-inspired brand, an intuitive wellness experience, and a design system that could scale smoothly across both mobile and web platforms.
Leafcare had a powerful mission but lacked the visual identity and digital foundation to bring it to life. They needed a calming, nature-inspired brand, an intuitive wellness experience, and a design system that could scale smoothly across both mobile and web platforms.
Leafcare had a powerful mission but lacked the visual identity and digital foundation to bring it to life. They needed a calming, nature-inspired brand, an intuitive wellness experience, and a design system that could scale smoothly across both mobile and web platforms.
The Solution
The Solution
We developed a nature-inspired brand along with a mobile-first app that features personalized onboarding and seamless wellness tools. The outcome? A calming experience that increased user session time by 68% and boosted feature engagement by 40% within just 30 days, allowing Leafcare to grow rapidly and confidently.
We developed a nature-inspired brand along with a mobile-first app that features personalized onboarding and seamless wellness tools. The outcome? A calming experience that increased user session time by 68% and boosted feature engagement by 40% within just 30 days, allowing Leafcare to grow rapidly and confidently.
We developed a nature-inspired brand along with a mobile-first app that features personalized onboarding and seamless wellness tools. The outcome? A calming experience that increased user session time by 68% and boosted feature engagement by 40% within just 30 days, allowing Leafcare to grow rapidly and confidently.
Impact
Impact
Impact
Leafcare’s calming, mobile-first wellness platform achieved impressive results in a short time frame. Within the first 30 days, the average user session time increased by 68%, indicating a deeper level of engagement with the app. There was also a significant 40% rise in engagement with core features, particularly in meditation and sleep tools. Early user feedback highlighted the app as "beautiful," "soothing," and "easy to use," suggesting that both the brand and the product design effectively cultivated a sense of trust, clarity, and well-being among users.
Leafcare’s calming, mobile-first wellness platform achieved impressive results in a short time frame. Within the first 30 days, the average user session time increased by 68%, indicating a deeper level of engagement with the app. There was also a significant 40% rise in engagement with core features, particularly in meditation and sleep tools. Early user feedback highlighted the app as "beautiful," "soothing," and "easy to use," suggesting that both the brand and the product design effectively cultivated a sense of trust, clarity, and well-being among users.