Designing a Conscious Beauty Brand Rooted in Nature and Science
Designing a Conscious Beauty Brand Rooted in Nature and Science
Client
Lunar Terif
Services
Brand, Strategy, Product Design
Year
2024
The Client
The Client
Luna Terra is a global organic beauty and wellness brand that combines ancient healing traditions with modern science. As their audience of health-conscious consumers continues to grow, they recognized the need for a brand and digital experience that showcases their commitment to sustainability, purity, and holistic self-care. This approach helps them stand out in a competitive wellness market.
Luna Terra is a global organic beauty and wellness brand that combines ancient healing traditions with modern science. As their audience of health-conscious consumers continues to grow, they recognized the need for a brand and digital experience that showcases their commitment to sustainability, purity, and holistic self-care. This approach helps them stand out in a competitive wellness market.
Luna Terra is a global organic beauty and wellness brand that combines ancient healing traditions with modern science. As their audience of health-conscious consumers continues to grow, they recognized the need for a brand and digital experience that showcases their commitment to sustainability, purity, and holistic self-care. This approach helps them stand out in a competitive wellness market.
The Challenge
The Challenge
Luna Terra approached us with strong values but lacked a cohesive digital presence. They were seeking a refined, nature-inspired brand that conveys purity, trust, and sustainability. Additionally, they needed an elegant e-commerce experience, premium packaging, and a scalable system to maintain consistency across all touchpoints. The goal was to create a timeless, honest, and elevated brand that embodies eco-conscious living.
Luna Terra approached us with strong values but lacked a cohesive digital presence. They were seeking a refined, nature-inspired brand that conveys purity, trust, and sustainability. Additionally, they needed an elegant e-commerce experience, premium packaging, and a scalable system to maintain consistency across all touchpoints. The goal was to create a timeless, honest, and elevated brand that embodies eco-conscious living.
Luna Terra approached us with strong values but lacked a cohesive digital presence. They were seeking a refined, nature-inspired brand that conveys purity, trust, and sustainability. Additionally, they needed an elegant e-commerce experience, premium packaging, and a scalable system to maintain consistency across all touchpoints. The goal was to create a timeless, honest, and elevated brand that embodies eco-conscious living.
The Solution
The Solution
To create a nature-inspired identity, an enhanced e-commerce experience, and a scalable design system that reflects Luna Terra’s mission and resonates with conscious consumers worldwide.
To create a nature-inspired identity, an enhanced e-commerce experience, and a scalable design system that reflects Luna Terra’s mission and resonates with conscious consumers worldwide.
To create a nature-inspired identity, an enhanced e-commerce experience, and a scalable design system that reflects Luna Terra’s mission and resonates with conscious consumers worldwide.
Impact
Impact
Impact
In just three months after its launch, Luna Terra experienced a remarkable 72% increase in online sales, thanks to a seamless and emotionally engaging user experience. The average session duration rose by 40%, indicating deeper user engagement and heightened trust in the platform. The rebranding was implemented globally in under 60 days, supported by a scalable design system that maintained consistency across all touchpoints. This experience was not only commercially successful but also received critical acclaim, being featured in three major organic wellness publications. Users praised the platform for its clean, calming aesthetic and effortless navigation.
In just three months after its launch, Luna Terra experienced a remarkable 72% increase in online sales, thanks to a seamless and emotionally engaging user experience. The average session duration rose by 40%, indicating deeper user engagement and heightened trust in the platform. The rebranding was implemented globally in under 60 days, supported by a scalable design system that maintained consistency across all touchpoints. This experience was not only commercially successful but also received critical acclaim, being featured in three major organic wellness publications. Users praised the platform for its clean, calming aesthetic and effortless navigation.